SERENGETI SUNGLASSES (July '08):

Serengeti Sunglasses...the road worth taking. Only Serengeti puts you on the road to a higher standard. A road where the sun becomes your ally, making everything sharp, and crystal clear. Where your eyes remain relaxed, free from strain and fatigue. Unrivaled technology is integrated into every Serengeti.

PREMIUM UV PROTECTION: Serengeti lenses exceed all government and commercial standards for UVA and UVB.

AWARD WINNING FRAMES: The height of innovation and style. Also designed for superior comfort and to held reduce facial fatigue.

ELIMINATE EYESTRAIN AND FATIGUE: No more "blue blur." Serengeti lenses filter troublesome blue light waves.

ENJOY GREATER COMFORT AND CLARITY: Serengeti's Spectral Control System provides the highest level of definition at all times.

SUPERIOR SCRATCH RESISTANCE: Distortion-free, precision ground and polished optical glass that can last a lifetime.

THE RIGHT LENS FOR ALL CONDITIONS: Serengeti's photochromic lenses darken in bright sunlight for superior definition and lighten in overcast conditions for needed contrast.

ELIMINATE GLARE WITH POLARIZATION: Absorbs distracting reflected light waves and reduces eyestrain and fatigue.

Serengeti Lens Color Guide:

Made from only the finest materials in the world, Serengeti's glass lenses provide unsurpassed visual acuity. The advanced technology is molecularly engineered into the glass itself, it does not wear out or wear off. In an age of disposables, serengeti lenses can last a lifetime. Serengeti lenses are ground with diamond wheels into perfect spheres and polished with pumice stone to remove microscopic imperfections. Serengeti's glass lenses are made from distortion-free, precision ground and polished glass, providing unsurpassed visual acuity. The process to craft these lenses start with borosilicate optical glass, invented by Corningtm to with-stand extreme temperature changes.

Drivers Lens: Serengeti's most versatile lens enhances your vision regarless of the weather conditions. Automatically adjusting to changing light, they are the idea choice for any condition from rain or fog to bright sunlight. 24% transmittance lightened lens, 9% transmittance darkened state. (Reddish-Brown color).

Drivers Gradient: Adds to Drivers, a gradient mirror for high glare situations- a lens that block the sun's glare from above while providing a clear view of the instruments below.

Drivers Polarized: Adds to Drivers, a technically efficient polarizing element for extra glare reduction, like that experienced on water surfaces or concrete roads. 18% transmittance lightened lens, 10% transmittance darkened state.

555nm Lens: The Serengeti 555nm lens is engineered to maximize the transmission of green and yellow in low light conditions, thus providing better contrast and image definition. This lens also feature a silver flash coating that helps block glare from the sun above and water and ice below. 15% transmittance lightened lens, 9% transmittance darkened lens. (Gray-Green color).

555nm Polarized: Adds to 555nm lens, a technicall effiecient polarizing element for extra glare reduction, like that experience on water surfaces or concrete roads. 15% light transmittance lightened lens, 8% transmittance darkened lens.

SEDONA Lens: High contrast rose-colored lens enables superior image definition in all types of daylight, excelling in flat light. Preferred by skiers, golfers and water sport enthusiasts, the Sedona lens provides enhanced contrast and clarity during the harshest light conditions. 24% light transmittance lightened lens, 9% transmittance darkened lens.

PolarMax Drivers: Lightweight polycarbonate lens with superior polarization and photochromic properties. 17% light transmittance lightened lens, 9% transmittance darkened state. (Reddish-Brown color).

PolarMax CPG: Lightweight polycarbonate lens with superior polarization and photochromic properties. 18% light transmittance lightened lens, 9% transmittance darkened lens. (Cool Photo Gray color).

FLEXIBILITY IS STRENGTH. For 2007, Serengeti is offering an exclusive line of S-Flex frame styles. The "S" shaped temple design, working with the strength of monel and beta titanium, provides a double action movement without using a traditional spring hinge. This unique design provides just the right amount of tension to ensure a comfortable, secure fit that is remarkably lightweight and durable.

Serengeti Aviators are just as much at home on the water or the road as they are in the air. Choose a gradient lens, preferred by pilots because they block harsh glare from the sun above, while providing a clear view of the instruments below. Or select non-gradient lenses for uniform, top-to-bottom protection against sun and glare. No matter what you're piloting, Aviators with Serengeti's advanced photochromic lenses minimize fatigue and eye strain from the sun.

Serengeti Sport Classics are so light and comfortable you might not realize you have them on. Everybody else will. Their visual impact is dramatic. Their technological edge remains unparalleled. Everything that you expect from Serengeti.

The classic appeal of the open road is only one of your options. No matter where your impulses take you, Serengeti Classic sunglasses improve the the view. Travel with a new perspective.

Serengeti PolarMax sunglasses are, in fact, even more than the name implies. PolarMax incorporates photochromic and polarized properties with the finest anti-glare coatings, all in a remarkably lightweight and shatter resistant lens. And just like Serengeti's glass lenses, the photochromic and polarized technology is engineered directly into the lens for durability and visual superiority. The lenses are polycarbonate- virtually shatterproof, ultra-lightweight and 20 times more impact resistant than glass.

E&K SPORTS OPTICS .......Call 1-800-383-0262 Mon-Fri, 9am-5pm MST for orders. Product info: 1-480-513-7861.